Welcome to Utah, the state that’s more schizo than a mood ring in a 90s flashback. In one day, you might be shredding double diamond lines at Snowbird, throwing back organic kale smoothies in Salt Lake, then wildin' out with Mormon polygamists in Kanab by sundown. No, we can't make this stuff up! This might all seem perfectly normal to Utahns (Utahians? Utes?), but slap an "I 😆 Utah" logo on a tee or hoodie, and suddenly those east coast haters are clutching their Starbucks and peeing their skinny jeans. Yeah, that's right! In Utah, they don't need their nose job or artisanal soy milk to have a good time. Take that, New York!
Show off your love for Utah’s wacky charm with our clothing line. It's all about rockin' that 100% soft, breathable cotton while bird-doggin' some cutie in Provo or chucklin' at tourists trying to order "just a coffee" at a Salt Lake City Starbucks (seriously, the menu is more convoluted than an IKEA instruction manual). All our designs are printed with top-notch inks that stay vibrant no matter how many double-takes you get at the gym. So whether you're a local with a sense of humor, a well-intentioned tourist or some smartass looking to stir the pot, grab an "I 😆 Utah" shirt or hoodie today and rep your love for the Beehive State.
