"I White Heart Wisconsin" Sweatshirt

I 🤍 Wisconsin, and yes, the heart is white, because that's the color of everything here from November until roughly the heat death of the universe. White like the snow in your driveway. White like the ice you're standing on while holding a beer and a tiny fishing pole, insisting this is a hobby. White like the cheese curds that squeak so loud at the farmers market that people turn around. It's not a cold heart. It's just chilly. There's a difference and we will explain it to you for forty minutes while idling in a parking lot with the window down saying goodbye. Wear it to the Friday fish fry, the supper club, the tailgate where it's 11 degrees and somebody's shirtless. Wear it anywhere that a brandy old fashioned is considered a vegetable. Soft enough to pass out in, sturdy enough to survive a full winter of layering, and built with stitching that holds up to being worn four days in a row. True to size, zero scratch, maximum lounge.