New York, the city so badass you can feel it under your feet, or maybe it's just the subway rumbling. Either way, you know you've made it because "if you can make it here, you can make it anywhere," right? But let's be real, it takes a certain perseverance, a resilience, to navigate the city that never sleeps, juggle three roommates in a rent-controlled apartment, and dodge rats and pigeon poop on your way to your fifth job interview this week. New York really kicks your ass, but for some strange and wonderful reason, you wouldn't want it any other way. So, with an enormous amount of (ironic) pride, we present our "I 🦶 New York" range.
We infuse this chaos, energy, and bootstrappin' hustle into every fiber of our clothing. Made from 100% soft, breathable cotton for those crowded subway rides and sticky summer days. It's durable for whatever the city throws at you; Skee ball at Coney Island, breakdancing in Battery Park, and boozy brunch in Williamsburg. Plus, it's all printed with vibrant inks, perfect for standing out in a sea of black coats on 5th Avenue.
Rock our gear at your next rooftop party, dodging pigeons on your fire escape, or traversing the sea of Times Square tourists. We can't promise it will protect you from pigeon poop, but at least you'll be repping the city you love (to hate). You'll definitely be the "coolest" kid at your local bodega. After all, if you can wear it here, you can wear it anywhere, right?
So, whether you've lived here for years enduring the madness or you're fresh off the plane and still weirdly excited about Times Square, rep your NY pride (or grudging acceptance) with this smartass piece, because you've earned it...probably.
